CONCORD, N.C. (AP) — The addition of Brad Keselowski as part of the ownership group at Roush Fenway Racing means a rebranding of the team, which will be known as RFK Racing going forward.
Keselowski bought into the ownership group this summer and the team unveiled its new name and logos Tuesday at Charlotte Motor Speedway, a day before Keselowski will drive his No. 6 Ford as part of a NASCAR test of the Next Gen car. The official team name will be Roush Fenway Keselowski Racing.
Keselowski said the rebrand “is more than a fancy new logo.”
“It’s an acknowledgment to our heritage, a renewed commitment to our people and a stake in the ground that says we are here to operate top-tier race teams in the sport of NASCAR for decades to come," Keselowski said.
The changes include a new organizational logo structure and rebranding of the team’s flagship No. 6 mark. The stylized change to the No. 6 imagery is the first in two decades.
RFK Racing enlisted marketing firm RARE Design, which conducted interviews with over 40 Roush Fenway employees from drivers, owners, board members and executives to crew members and shop employees.
“After all of the interviews and evaluation of our legacy, what stood out was that our ownership group represents three fundamental pillars, and each will contribute to our success going forward,” said team president Steve Newmark. “The heritage and innovation of Jack Roush, the championship swagger of Fenway Sports Group and the passion for racing of Brad Keselowski are what merges together to create RFK Racing.
“These principles form and drive the fundamentals of our team and the new brand, as we lay out the roadmap that will lead us into the future.”
RFK Racing will field two Cup teams in 2022 with Keselowski in the No. 6 Ford Mustang and and Chris Buescher in the No. 17 Ford. Matt McCall, crew chief for Kurt Busch the last several seasons, will move to RFK to run Keselowski's car.
Scott Graves will lead the No. 17 team and Buescher. The duo won the 2015 NASCAR Xfinity Series championship together and Graves took over Buescher's Cup program with five races remaining this season.
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