From Zendaya to Schwarzenegger, celebs pack Super Bowl ads

Updated Feb. 11, 2022 9:22 a.m. ET

share

facebookxredditlink

Who is your favorite celebrity? Chances are, they’re in a Super Bowl ad this year. While Super Bowl ads usually feature a bevy of big names, this year, advertisers have gone even further.

“The vast majority of ads are including big starpower, from athletes to actors to chefs,” said Kimberly Whitler, marketing professor at the University of Virginia.

So this year you can see “Euphoria" star Zendaya in an ad for Squarespace, Idris Elba of “Lupin” in an ad for Booking.com, and even Gwyneth Paltrow eating her own candle in an ad for Uber Eats.

Amazon Alexa: Scarlett Johansson and Colin Jost

Marvel’s “Black Widow” star Scarlett Johansson and real-life husband Colin Jost of “SNL”

BMW: Arnold Schwarzenegger and Salma Hayek Pinault

BMW shows Arnold Schwarzenegger, as Zeus, the god of the sky (or in this commercial, the god of lightning) whose wife, Salma Hayek Pinault, gives him the EV BMW iX to spice up retirement.

Booking.com: Idris Elba

The “Lupin” actor explains while the name ”Booking.com" isn't flashy, the company is good at helping people book travel.

Bud Light Seltzer Hard Soda: Guy Fieri

Anheuser-Busch introduces a new brand, Bud Light Seltzer Hard Soda, by depicting an alternate universe where celebrity chef Guy Fieri is the leader.

Expedia: Ewan McGregor

Scottish actor Ewen McGregor walks by the sets of famous ads of years past and espouses on why travel experiences are better than focusing on “stuff.”

General Motors: Mike Myers, Rob Lowe

General Motor's ad features characters from the “Austin Powers” movies hawking GM's electric vehicle technology, including a reprise of Mike Myers' role as Austin Powers’ nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green and Mindy Sterling also join.

Lay’s Potato Chips: Paul Rudd and Seth Rogen

Paul Rudd and Seth Rogen reminisce comedically on the “good times” they’ve had over Lay’s — including being kidnapped by a stalker and Rogen's marriage to a creepy ghost.

Michelob Ultra “Superior Bowl”: Steve Buscemi and sports stars

In Michelob Ultra’s ad, a bowling alley run by Steve Buscemi unites superstar athletes from across sports:

Salesforce: Matthew McConaughey

Salesforce pokes fun at tech ambitions of going to space and conquering the metaverse. In an ad starring Matthew McConaughey that debuted during the Olympics but will also air during the big game, McConaughey floats around the globe in a hot air balloon and thinks space ambitions are “eh.” “It’s not time to escape, it’s time to engage” on Earth, he urges.

Squarespace: Zendaya

The website building and hosting company tells the story of Sally, a small business owner who is trying to build a seashell business. A riff on the “Sally Sells Seashells,” tongue twister, the spot features Zendaya as Sally and was narrated by Andre 3000.

Uber Eats: Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah, Nicholas Braun.

Uber Eats ad wanted to get the message across that you can order household items and other sundries from it delivery service, not just food. In the ad, Jennifer Coolidge tries to eat a diaper, Gwyneth Paltrow tries to eat her famous Goop candle, Trevor Noah tries to eat a light bulb and Nicholas Braun from “Succession” tries to eat dish soap.

Verizon: Jim Carrey

Verizon hasn't released its Super Bowl ad yet, but teasers hint that it stars Jim Carrey reprising his role in the 1996 movie “The Cable Guy."

share

in this topic

National Football League

Jimmy Butler