FOX Sports to Offer Match Action and Pre-match Coverage on Twitter for FIFA Men’s World Cup Qatar 2022™ and FIFA Women’s World Cup Australia & New Zealand 2023™
FOX SPORTS TO OFFER MATCH ACTION AND PRE-MATCH COVERAGE ON TWITTER FOR FIFA MEN’S WORLD CUP QATAR 2022™ AND FIFA WOMEN’S WORLD CUP AUSTRALIA & NEW ZEALAND 2023™
For the First Time, FOX Sports Will Feature In-Match Previews and Live Pre-Game Shows for Every Single Match of Both Tournaments on Twitter via @FOXSports and @FOXSoccer
Interactive Pre- and Post-Match Content to be Exclusively Produced for Twitter and hosted by FOX Soccer’s Best-in-Class Personalities
LOS ANGELES – FOX Sports, the leader in live sports and the official FIFA World Cup™ English-language broadcast rights-holder through 2026, announced today it is expanding its relationship with Twitter and elevating its Emmy award-winning digital content to feature, for the first time in the history of the tournaments on FOX, in-match previews and live pre-game shows for every FIFA World Cup Qatar 2022™ and FIFA Women’s World Cup Australia & New Zealand 2023™ match.
FOX Sports will power all-new FIFA World Cup™ interactive pre-and-post match programming exclusively for Twitter via @FOXSports and @FOXSoccer that will give fans insight to their favorite players and teams and allow them to predict, react and interact with all the thrilling storylines around the tournaments. The productions will feature expert analysis from FOX Sports’ prominent personalities.
As part of the deal, sponsorship and advertising opportunities around FOX Sports’ content will be offered, driving significant promotion to FIFA World Cup™ matches and coverage across FOX, FS1, the FOX Sports App and FOXSports.com.
“We are excited to expand our collaboration with Twitter by doing what we do best in leading the way with innovative sports coverage and original digital content,” said Edward Hartman, Senior Vice President, Digital Partnerships & Wagering, FOX Sports. “These new offerings will bring fans the FIFA World Cup™ experience wherever they are by keeping them engaged with a taste of the excitement, while encouraging them to Tweet and watch the rest of the match on FOX Sports.”
“Collaborating with FOX Sports to bring fans the opportunity to preview match action on Twitter during both the Men’s and Women’s World Cup is something we’ve never done before,” said TJ Adeshola, Head of Global Content Partnerships at Twitter. “We’re thrilled to bring this exclusive content to the timeline.”
As a part of its recently announced expanded collaboration, building on the success from the 2018 and 2019 FIFA World Cup™ tournaments, FOX Sports and Twitter will also deliver soccer fans near real-time match highlights via @FOXSports and @FOXSoccer, original content, weekly live analysis via Twitter Spaces featuring lively audio content around the games, interactive Q&As with FOX Soccer personalities, hand-curated Twitter moments and more. Video clips via @FOXSports and @FOXSoccer, including custom franchises and platforms, will be available for advertisers to sponsor from FOX and through Twitter’s Amplify program.
“Giving fans the best coverage on social media around the FIFA World Cup™ on Twitter is paramount for us,” said Michael Bucklin, Senior Vice President, Digital Content, FOX Sports. “It’s great working with Twitter to continue to raise the bar in providing World Cup coverage on social like it’s never been done before.”
The 2022 and 2023 tournaments will play sequel to record-breaking editions in 2018 and 2019. Following the 2018 FIFA Men’s World Cup™ in Russia, FOX Sports earned the Sports Emmy for Outstanding Trans-Media Sports Coverage, following record streaming and social media consumption. @FOXSoccer on Twitter broke all FIFA World Cup™ event records with 163 million views over the tournament. The following year, for the 2019 FIFA Women’s World Cup™ in France, FOX Sports was again nominated for the Trans-Media Sports Coverage Emmy, shattering its Twitter records for the women’s tournament with 100 million views while the U.S. Women’s National Team won its second straight FIFA World Cup championship.
–FOX SPORTS–
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Bet Super 6 free-to-play game, as well as a licensing agreement that established the FOX Sports Radio Network.
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