Topps, FOX MLB to Celebrate Baseball with Pop Artist Collaborations
Original Art by Influential Creators Highlighting Teams, Players Featured in FOX Sports’ Baseball Night in America, 2021 MLB All-Star Game presented by Mastercard and More
The Shoe Surgeon Leads Off with Unique Sneakers for Los Angeles Dodgers’ Mookie Betts
(New York) – Bringing together the worlds of baseball, pop art and broadcasting, Topps and FOX Sports today announced collaborations with some of the most talented and influential pop artists in the world to produce original artwork displays and short-form content to be highlighted during FOX MLB broadcasts this season. The work of noted creators like The Shoe Surgeon, Sophia Chang, CES, Distortedd and others will drop during Baseball Night in America, the 2021 MLB All-Star Game presented by Mastercard and related programming all summer.
The artists, who have partnered with Topps on programs like Project70® and Project 2020 that utilize their skills in reimagining classic baseball cards, will create a variety of pieces which may include shoe designs, paintings, sculpture and more.
“The way that pop art and baseball have come together through the amazing work of these superstar pop artists in Topps Project70 and Project 2020 is a great blueprint for some of the creative ideas we can do in the collaboration with FOX Sports,” said Jeff Heckman, Topps Global Director, New Business Ventures. “Opening up the canvas beyond cards and revealing the work across FOX MLB platforms will further showcase their creativity.”
Integration into FOX’s MLB Baseball Night in America broadcasts begins Saturday, May 22 as The Shoe Surgeon creates an exclusive pair of sneakers for Los Angeles Dodgers outfielder Mookie Betts. The running collaboration will be featured through unique teases in respective pregame shows, pre-pitch rollouts for each game and in-game bumps.
Further details surrounding the 2021 MLB All-Star Game and related programming will be announced at a later date.
The 2021 MLB schedule for FOX, FS1 and FOX Deportes can be found here. All games are simulcast on the FOX Sports app, which provides live streaming video of FOX Sports content through iOS and Android devices.
# # #
About The Topps Company
Founded in 1938, The Topps Company, Inc. is a global consumer products company that entertains and delights consumers through a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia, curated experiential events, gift cards and novelty confections. Topps Physical Sports & Entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®, Garbage Pail Kids®, Mars Attacks® and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps including Topps® BUNT®, TOPPS® KICK®, Star Wars™: Card Trader by Topps®, Topps® WWE SLAM™, Topps® NHL SKATE™, Marvel Collect! by Topps® and Disney Collect! by Topps®. Topps Digital Services is a leading processor, distributor and program manager of prepaid gift cards and provider of cloud-based financial services and white label e-gift solutions for widely recognized digital businesses that include Airbnb, Deliveroo, DoorDash, Hulu, Instacart, Netflix, Nike, Twitch and Uber. Topps Confections, Bazooka Candy Brands, produces, markets and distributes confections brands including Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop®, Finders Keepers®, and Bazooka® bubble gum. For additional information visit topps.com, play.toppsapps.com, toppsdigitalservices.com, Candymania.com.
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Sports Super 6 free-to-play game, and a licensing agreement that established the FOX Sports Radio Network.