FOX Sports Unveils College Football Creative Campaign Celebrating The Year of the Fan

Campaign Features Casts of BIG NOON KICKOFF and BIG NOON SATURDAY Plus Cameos by X Ambassadors and Quavo

NEW YORK – FOX Sports celebrates The Year of the Fan with its most comprehensive college football creative campaign, promoting the 2021 season by highlighting the pageantry, traditions, rivalries and most importantly the fans that make the sport unlike any other.

Featuring an all-new show open produced exclusively for BIG NOON KICKOFF, the campaign includes the cast of the pregame show – Bob Stoops, Reggie Bush, Matt Leinart, Brady Quinn and host Rob Stone – as well as BIG NOON SATURDAY broadcasters Gus Johnson, Joel Klatt and Jenny Taft. The high-energy open is set at the world’s greatest college football tailgate – complete with crawfish, games, mascots, cheerleaders and more – and is set to the song “Boom” by X AMBASSADORS, who performed on location during the filming in Los Angeles. The new open debuts with the season’s first edition of BIG NOON KICKOFF on Saturday, Sept. 4, at 10:00 AM ET on FOX, live from Madison, Wis.

“We’ve been waiting to get back on campus and feel the energy of pregame tailgates and electric stadiums, and this season’s campaign delivers those experiences to fans watching at home,” said Robert Gottlieb, Executive Vice President, Head of Marketing, FOX Sports. “It’s all about celebrating the excitement of our big games and the things that make college football special.”

One of the campaign’s centerpieces is the promotional spot “Big Noon Energy,” which features the cast of BIG NOON KICKOFF tailgating with fans of teams from across the country, rejoicing in the togetherness that comes with watching football on Saturdays in the fall. The spot includes guest appearances from rapper/producer Quavo as well as College and Pro Football Hall of Famer Ed Reed and is voiced by actor and comedian Bill Burr. Set to the song “Shake” by Gary Clark Jr., “Big Noon Energy” is currently airing across linear and digital platforms.

Watch “Big Noon Energy” here.

Tapping into its unmatched arsenal of affiliates and MVPDs across the country, FOX Sports is producing more than 30 team- and conference-specific promotional spots designed exclusively for those platforms to engage fans by showcasing their local teams and celebrating the return to stadiums and the college football atmosphere.

FOX College Football brand partners Wendy’s, Discover, Allstate and Cadillac return with on-site and in-studio activations during the season, joining new sponsor Dos Equis. In addition to in-show integrations, the Ultimate College Football Road Trip sponsored by Dos Equis, featuring Mark Titus and Charlotte Wilder, hosts of FOX Sports’ popular digital original series THE PEOPLE’S SPORTS PODCAST,  “The People’s Podcast,” makes eight stops at campuses across the country, kicking off Friday, Sept. 3, in Madison, Wis.

Also new this season, FOX Sports teams up with Jersey Mike’s for a 10-stop tailgate tour, delivering giveaways, games, appearances by FOX Sports mascot “Cleatus” and more. College football fans also have the chance to win with RISE Brewing Co., which launches its second consecutive sweepstakes with FOX College Football, encouraging college football faithful to “Fuel Your Superfan.”

The comprehensive campaign also includes media buys across linear and digital platforms as well as site-specific executions at some of the network’s biggest games.

ABOUT BIG NOON SATURDAY and BIG NOON KICKOFF

Launched in 2019, BIG NOON SATURDAY is FOX College Football’s biggest game of the weekend. The network’s lead broadcast crew of play-by-play announcer Gus Johnson, analyst Joel Klatt and reporter Jenny Taft call the action each Saturday at 12:00 PM ET.

The BIG NOON KICKOFF pregame show gets viewers ready for the biggest game of the day each Saturday beginning at 10:00 AM ET. Rob Stone hosts the two-hour program alongside analysts Brady Quinn, Reggie Bush, Matt Leinart and Bob Stoops.

College football on FOX and FS1 is simulcast on the new FOX Sports app, which provides live streaming video of FOX Sports content through iOS and Android devices.

FOX Sports’ confirmed 2021 fall college football schedule is available here. The remainder of the schedule will be announced as the season progresses.

For more information on FOX Sports’ college football coverage, visit FOX Sports Press Pass and follow @FOXSportsPR and @CFBonFOX on Twitter.