FOX Sports and Twitter Expand Collaboration for Both FIFA Men’s World Cup Qatar 2022™ and FIFA Women’s World Cup Australia & New Zealand 2023™

Building off Successful Collaboration for 2018 and 2019 Tournaments, New Deal Brings U.S.-based Soccer Fans Hundreds of Near Real-Time Match Highlights, Twitter Spaces, Award-winning Original Content, Interactive Q&As, Twitter Moments and More via @FOXSports and @FOXSoccer

LOS ANGELES – FOX Sports, the leader in live sports and the official FIFA World Cup™ English-language broadcast rights-holder through 2026, announced today it is expanding its relationship with Twitter for this year’s FIFA Men’s World Cup Qatar 2022™ and next year’s FIFA Women’s World Cup Australia & New Zealand 2023™.

“FOX Sports has been a pioneer in delivering soccer fans the best possible content experience around the game they love,” said Edward Hartman, Senior Vice President, Digital Partnerships & Wagering, FOX Sports. “We are thrilled to collaborate with Twitter to achieve that goal – their platform is core to FOX Sports’ digital strategy surrounding the World Cup tournaments. We look forward to continuing this relationship.”

“We are excited to work with FOX Sports to bring the biggest moments from the men’s and women’s FIFA World Cup to Twitter,” said TJ Adeshola, Head of US Sports Partnerships at Twitter. “For the first time ever, fans will be able to join Twitter Spaces to hear all about the games, bringing them closer than ever to the action in Qatar, Australia and New Zealand.”

Building on its successful collaboration from the past two FIFA World Cup™ events in 2018 and 2019, the deal will provide dynamic new opportunities to bring soccer fans robust coverage of one of the world’s biggest sporting events featuring hundreds of near real-time match highlights (including every goal of the tournament) via @FOXSports and @FOXSoccer, plus original content, weekly live analysis via Twitter Spaces featuring lively audio content around the games, interactive Q&As with FOX Soccer personalities, hand-curated Twitter moments and more. Video clips via @FOXSports and @FOXSoccer, including custom franchises and platforms, will be available for advertisers to sponsor from FOX and through Twitter’s Amplify program.

“Fans will be watching all the World Cup matches live on FOX, FS1 and the FOX Sports App, discussing every moment as it happens on Twitter,” said Michael Bucklin, Senior Vice President, Digital Content, FOX Sports. “We want to be there with them, fostering interaction in tried-and-true ways like match highlights, but also new and inventive ways like Twitter Spaces. It’s great to work on this collaboration with Twitter who shares in our mission in being ‘live’ and setting high watermarks for World Cup coverage on social.”

The 2022 and 2023 tournaments will play sequel to record-breaking editions in 2018 and 2019. Following the 2018 FIFA Men’s World Cup™ in Russia, FOX Sports earned the Sports Emmy for Outstanding Trans-Media Sports Coverage, following record streaming and social media consumption. @FOXSoccer on Twitter broke all FIFA World Cup™ event records with 163 million views over the tournament. The following year, for the 2019 FIFA Women’s World Cup™ in France, FOX Sports was again nominated for the Trans-Media Sports Coverage Emmy, shattering its Twitter records for the women’s tournament with 100 million views while the U.S. Women’s National Team won its second straight FIFA World Cup championship.

–FOX SPORTS–

About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Bet Super 6 free-to-play game, as well as a licensing agreement that established the FOX Sports Radio Network.

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Contact:
Wendy Luckenbill
Wendy.Luckenbill@foxsports.net