FOX Sports Marks 100 Days to FIFA World Cup Qatar 2022™ with Exciting Company-Wide Initiatives
New Partnership with Global Nonprofit Common Goal Takes Shape
Promotional Images Take Over New York City’s Times Square Godzilla Board
FOX Sports Digital Starts FIFA World Cup™ Countdown with
Click Here to Watch a Special 100-Day Message from U.S. Men’s National Team Head Coach Gregg Berhalter
LOS ANGELES – Today marks 100 days to the start of the world’s greatest sporting event in the FIFA World Cup Qatar 2022™. In celebration of reaching the milestone moment, FOX Sports, America’s official English-language broadcaster for the tournament, kick starts the countdown to the opening match on Sunday, Nov. 20 with a host of company-wide, multiplatform initiatives, exciting activations and thoughtful soccer events aimed at stoking enthusiasm nationwide.
David Neal, Executive Producer of FIFA World Cup™ on FOX and Vice President of Production for FOX Sports, noted the significance of the occasion as the network enters the next stage of preparation.
“Match day one feels like it’s right around the corner and the excitement is already starting to approach fever pitch,” said Neal. “We have been preparing for quite some time now to host FOX Sports’ largest production in broadcast history, and that work is really starting to show behind the scenes here in the U.S. and Qatar. I want to commend the FOX Sports team for their efforts as we come together in so many inspiring ways to celebrate 100 days to the iconic tournament.”
Earlier this week, FOX Sports launched a new partnership with global nonprofit organization, Common Goal, aimed at creating equitable access to the game for underserved and underrepresented youth athletes, while utilizing the World Cup to tell the story of soccer for good. On Tuesday, Aug. 9, FOX Sports and current Common Goal professional football club members Angel City FC and Tigres UANL united to host Common Goal Festival Los Angeles, a heartwarming community event and celebration of soccer, for more than 80 local youth athletes.
FOX Soccer broadcasters Alexi Lalas, Stu Holden, Jenny Taft, Maurice Edu and Rodolfo Landeros joined in on the fun and participated in skills trainings, personal empowerment clinics and a riveting on-field soccer tournament at the LA-based Goals Soccer Center. Additional community events will be held in the lead up to the FIFA World Cup™ as part of the FOX Sports and Common Goal partnership. Click here to view a recap of the event.
This Saturday, Aug. 13, FOX Sports lights up its FIFA World Cup Qatar 2022™ campaign in celebration of 100 days with dynamic promotional images set to take over New York City’s Times Square ‘Godzilla Board.’ Also on Saturday, BASEBALL NIGHT IN AMERICA, featuring the New York Yankees vs. the Boston Red Sox at 7:00 PM ET on FOX, will spotlight the FIFA World Cup™ through a variety of integrations.
Additional highlights:
- Starting today and continuing through Saturday, graphics will appear across FOX Sports programming and game telecasts celebrating the momentous occasion, including elevators/snipes, tickerflows, watermarks/bugs and a snow-globe inspired :30.
- Stu Holden, FOX Sports’ lead match analyst for FIFA World Cup Qatar 2022™, joins host Colin Cowherd and co-host Alex Curry on THE HERD in-studio today in celebration of 100 days to the tournament.
- Alexi Lalas, FOX Sports’ lead studio analyst for FIFA World Cup Qatar 2022™, will join FOX & FRIENDS WEEKEND Saturday morning to share all the reasons why fans across America should start getting excited for the tournament.
- FOX Sports’ “Tis the FIFA World Cup” commercial ran during the network’s Field of Dreams telecast with new messaging reflecting the 100-day mark. The commercial originally premiered during the MLB All-Star Game on FOX and stars actor Jon Hamm sitting poolside, as Santa Claus, when he receives a phone call from the North Pole regarding the FIFA World Cup™ taking place during the holiday season. Upon hearing the surprise news from his head elf, Santa’s realizes he must now perform up against some of the greatest global soccer icons on the world stage and cuts his vacation short to get to work.
FOX Sports Digital will deliver dedicated FIFA World Cup™ content celebrating the milestone across FOXSports.com and the FOX Sports App including:
- 101 Videos, 101 Days: Yesterday, FOX Sports Digital launched the first video in a daily series featuring soccer stars and FOX Sports personalities sharing their favorite all-time FIFA World Cup™ moments, goals, storylines and more. Follow @FOXSoccer on Facebook, Instagram, TikTok, Twitter and YouTube to watch the series unfold over the next 100 days in the lead up to the tournament.
- Alexi Lalas’ State of the Union Podcast: U.S. Soccer Hall of Famer and FOX Sports analyst Alexi Lalas delivered a special ‘State of the Union’ episode previewing the tournament alongside fellow analyst Stu Holden and soccer guru David Mosse. Click here to listen. Yesterday, the show launched new social media channels across multiple platforms. Follow @SOTUWithAlexi on Facebook, Instagram, TikTok and Twitter; click here to subscribe on YouTube.
- FIFA World Cup™ Fan Guide: FOXSports.com’s FIFA World Cup Qatar 2022™Fan Guide features the latest news, notes and features ahead of the tournament.
