Michigan Wolverines

Michigan Coke cans would make Bo Schembechler proud

Published Aug. 27, 2015 4:35 p.m. ET

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When Bo Schembechler took over a moribund Michigan football program in the late 1960s, he emphasized one thing above all: The Team.

Michigan has been embracing that legacy since former Schembechler quarterback Jim Harbaugh took over as head coach in late December.

Now the Coke cans in the football facility are on board, too.

That seems like taking "staying on message" to a whole new level.

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