Michigan Wolverines

Michigan fans lose their minds over school's new Nike gear

Published Nov. 15, 2016 3:49 p.m. ET

Aaron Torres

Sunday nights are supposed to be a quiet time; a moment at the end of the week to sit back, relax and look forward to the week ahead. To get into bed, Netflix with no chill, and maybe get caught up on some sleep after what was assuredly an adventurous weekend.

That’s what’s supposed to happen… only it was the exact opposite at the University of Michigan on Sunday night. That’s because while you slept, the entire Michigan campus went bonkers, when the school officially switched from Adidas, to Nike’s ‘Jordan Brand’ at midnight.

The Wolverines are now the only college in America whose athletic department is outfitted in Jordan Brand. And to mark the event it decided to celebrate in style: With a wild party.

The night started with (who else?) Jim Harbaugh leading the charge at a rally in the middle of the street, singing ‘Hail to the Victors’ as students surrounded him.

Coach leading our fans in singing 'The Victors!'

What a crowd. #GoBlue #HAILMichigan pic.twitter.com/8Ws9MMbcXd
— Michigan Football (@UMichFootball) August 1, 2016

Then from there, fans went crazy purchasing and just in general talking about the new gear.

Picking up some new GEAR! #GoBlue #HAILMichigan pic.twitter.com/ggluv2q0PY
— Michigan Athletics (@UMichAthletics) August 1, 2016

1:00 a.m. - The most dedicated and loyal fans around. ? #HailMichigan #GoBlue pic.twitter.com/GhL1VYnF9X
— Michigan Athletics (@UMichAthletics) August 1, 2016

For starters, here is what some of the new gear looks like.

#HypeBeast The University of Michigan Gets Its Own Jumpman Trainers https://t.co/eSuIcQ6JvU pic.twitter.com/qTX8pdNhoh
— Kickz2Fire (@Kickz2fire) August 1, 2016

??? thank you for blessing us @Jumpman23 ?? pic.twitter.com/EmaDCvCBJu
— Moe Ways (@MoeWays) August 1, 2016

Ready to take flight for @Nike @Jumpman23 launch @TheMDen. #GoBlue pic.twitter.com/bZMEASajDW
— Desmond Howard (@DesmondHoward) July 31, 2016

.@Jumpman23 just launched the Michigan collection: https://t.co/wTZaLKJNbR pic.twitter.com/4xnmMTZ3Mz
— Jordans Daily (@jordansdaily) August 1, 2016

And here’s how Michigan fans reacted. Notice the strong use of emojis for several buyers.

Can't wait to get some Michigan-Jordan gear ???? https://t.co/mfxSmIAL1o
— Gabe Miller (@GabeMiller22) August 1, 2016

The new Michigan gear ??? and you can't say it's not. #HAILMichigan #GoBlue #Nike #Jordan
— Jared McFarland (@mc_mcfarland2) August 1, 2016

Do I regret spending $180 on Michigan Jordan and Nike gear pic.twitter.com/amRP4eKQPt
— Nole〽️ (@nmunc) August 1, 2016

As a matter of fact, the response was so overwhelming, that it actually led to Michigan’s school store website crashing in the middle of the night.

My purchases from last night.... #Nike #Jumpman #Michigan pic.twitter.com/44axZ7Bwq8
— Luke D'Mello (@LukeDmello2189) August 1, 2016

I have never been so giddy about a clothing line #MichiganNike
— Kesten Coulter (@Kesjot101) August 1, 2016

I'm pretty sure my bank account is not going to be vary happy now that michigan is back with nike. #Jumpman #HAIL
— William Frazier (@WFraz_1204) August 1, 2016

And people were NOT happy.

We are working to fix the issues with https://t.co/WhIPeFxsQT.
— The M Den (@TheMDen) August 1, 2016

However, it was actually one item that wasn’t available which really caught everyone’s attention.

Just want those #Michigan #Jordan shorts. # pic.twitter.com/ZNvfm8o97K
— Biggest Joe (@BSmooth77) August 1, 2016

Ugh this MDen website keeps crashing. I want my new #Jordan #Michigan gear...#GoBlue
— Shane Budd (@Buddman116) August 1, 2016

Guess I'm waiting until @TheMDen's website recovers to buy my @Jumpman23 #Michigan gear. pic.twitter.com/vrCHzpL8RK
— Dan Villamarin (@danvilla) August 1, 2016

Overall, it's safe to say, the night was a success and Michigan fans were happy. Their rivals however? That's another story.

Happy to have @Nike back in the family. Welcome to Michigan @Jumpman23. #GoBlue pic.twitter.com/0KDFrbgEqV
— Desmond Howard (@DesmondHoward) August 1, 2016

@DesmondHoward @Nike @Jumpman23 I'm in line right now can you hook me up with a free pair???? ????
— brett (@drettbrake) August 1, 2016

Happy to have @Nike back in the family. Welcome to Michigan @Jumpman23. #GoBlue pic.twitter.com/0KDFrbgEqV
— Desmond Howard (@DesmondHoward) August 1, 2016