Notre Dame Fighting Irish

Notre Dame coach Brian Kelly announces team motto for 2015

Published Jul. 14, 2015 12:16 p.m. ET

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Notre Dame head coach Brian Kelly announced his team’s motto for the upcoming season in style as he tweeted a photo of a shirt that bared the phrase “CULTURE BEATS SCHEME.”

The motto comes from Philadelphia Eagles head coach Chip Kelly, who was recorded saying the phrase while mic’d up for an NBC broadcast after an Eagles victory over the New York Giants in 2014.

(h/t College Spun)

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