National Basketball Association

Bobcat Al Jefferson pushes the paint for All-NBA consideration

Published Apr. 3, 2014 8:26 p.m. ET

foxsports

Tis the season for hyping up players for All-NBA consideration. But the Charlotte Bobcats' push for Al Jefferson could be considered a stroke a genius.

The Bobcats stirred up a whole new industry for Jefferson called Big Al's Paint (All-NBA Grade) cleverly highlighting their starting center's stellar low-post work.

Here's the "starter kit" sent out to NBA postseason awards voters:

Big Al's Paint starter kit sent by @bobcats to media voting on postseason awards #AllNBAGrade pic.twitter.com/KTOHcBCxhP
— Charlotte Bobcats PR (@BobcatsPR) April 3, 2014

It continues.... Big Al's "Up and Under" Brush. Use when the "Pick and Roller" won't work. pic.twitter.com/uLflPbwnJz
— Mike Leslie (@MikeLeslieOnFOX) April 3, 2014

Charlotte's PR folks have also created an entire website called Big Al's Paint devoted to the Bobcat's hardwood skiills, comparing the 6-foot-10 Jefferson to other "leading brands" like Chris Bosh and DeMarcus Cousins, posting rave "customer reviews" from the likes of Doc Rivers and Paul Pierce, and offering up different "Shades of Big Al" swatches such as "Points in the Paint Gray" and "Fadeaway Blue."

Big Al's also got a series of painting tips featuring fellow center Cody Zeller and delivered in a perfectly droll, public access program-like manner below: