Houston Rockets

Harden becomes face of new Gatorade competitor

Published Jun. 4, 2015 5:56 p.m. ET

foxsports

James Harden is one of the most popular and best players in the NBA. With that territory comes endorsement deals, and to this point it almost feels like Houston's runner-up for MVP has yet to fully take advantage of his growing superstardom.

But that tide is slowly turning, and Harden's newest commercial venture is for BodyArmor, “the first natural sports drink created for today’s athletes,” according to the Houston Chronicle.

In the commercial above, Harden is joined by NFL stars Rob Gronkowski and Andrew Luck, MLB's Mike Trout and several other familiar faces. Seems legit.

(h/t: Houston Chronicle)

Photo Credit: AP Photo/Ross D. Franklin