National Basketball Association
Milwaukee Bucks unveil their new jerseys
National Basketball Association

Milwaukee Bucks unveil their new jerseys

Published Jun. 8, 2015 12:47 a.m. ET

By Carl Newenhouse.

What a difference a year can make as it seems the Milwaukee Bucks can do no wrong. A year ago the Bucks had gotten a bad bounce in the lottery to fall to number two, were coming off a historically horrible season, and many didn’t know where the team was heading. In the last twelve months they got the six seed, nearly tripled last year’s win total, revamped their logo, potentially ironed out a deal to keep the Bucks in Milwaukee with a new arena, and unveiled a brand new set of jerseys to be worn next year.

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And, boy, do they look good.

What sets the new jersey’s apart is the “cream city rainbow” piping going down the side of the Jersey that pays homage to Bucks jerseys from the 70’s and 80’s. It’s something unique and creative to differentiate themselves from the reset of the league. Everything on the jerseys was well thought out down to the subtle “M” that you can find in the negative space on the shorts that is similar to their current floor at the BMO Harris Bradley Center and their old Mecca floor from years ago. The font looks clean, the new logo looks great on the shorts, and cream turned out to be a wonderful color addition for the new Bucks.

Reaction has been overwhelmingly positive from fans, media personalities, and players as more and more buzz is being generated by this team. The jersey news came only one day after Governor Scott Walker announced a plan to raise the necessary state funds in combination with large contributions from the current owners and former owner Herb Kohl to get a new arena built for the Bucks.

There has been increased pressure to get a deal done this summer for an arena due to the NBA putting the Bucks on notice that if they do not get a deal done they have the right to buy the team from the current owners and presumedly sell them away. Walker’s plan is to use tourists taxes (taxes generate from hotels, rental cars, and restaurants) and Walker claims that no new taxes will be necessary to get the arena built.

While the arena funding has many more steps to go to get finalized in state legislation, everything is pointing up in Milwaukee. A team that was losing interest quickly among the city and state has suddenly found some momentum and hopes to ride it into relevance.

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