National Basketball Association

TV viewership up for Heat-Bulls East finals

Published May. 27, 2011 9:38 p.m. ET

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The Miami Heat won the series and plenty of television viewers in the Eastern Conference finals.

The five-game series between the Heat and Chicago Bulls averaged 10.4 million viewers on TNT. That's up 46 percent from last year's Celtics-Magic matchup in the East, and up 33 percent from Lakers-Suns on TNT in 2010.

The Western Conference finals, with Dallas beating Oklahoma City, weren't the same draw. The five games on ESPN averaged 6.9 million viewers.

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National Basketball Association