Chicago Bears

Brian Urlacher 'tackles balding' on Chicago billboard

Published Jan. 25, 2016 2:26 p.m. ET

foxsports

Brian Urlacher's new look is on display for everyone to see. After an entire NFL career as the Chicago Bears' intimidatingly bald middle linebacker, the retired defender debuted his new head full of hair earlier this month.

Now, Urlacher's hair is on display on a billboard in Chicago. The advertisement is for RESTORE by Katona, the company that performed his procedure. A catchphrase referencing his football career -- "Urlacher Tackles Balding" -- appears next to him.

Via Zack Pearson of Bear Report:

This Brian Urlacher billboard in Chicago is real. #Bears pic.twitter.com/JNS9rtoLHQ
— Zack Pearson (@Zack_Pearson) January 22, 2016

From the time he became Chicago's ninth-overall pick in the 2000 NFL Draft to his retirement 13 seasons later, Urlacher was the face of the franchise. Until recently, that face has always been paired with a bald head. He has become the leading client for RESTORE and is featured prominently on the company's website.

Chicago may need some time to get used to one of its greatest modern legends of the gridiron not being bald any more. Passing by this billboard every day should help diehard Bears fans deal with Urlacher's unexpected change in appearance.

Here's the original video of Urlacher revealing his new hair on WGN News in early January.