#RoarBacon: St. Louis Blues typo goes viral after team embraces mistake
The St. Louis Blues had a long day on Wednesday; their Tuesday night flight to Chicago was diverted to Milwaukee, where the Blues landed after 1 a.m., and they had to bus over an hour to their Chicago hotel before finally checking in at 4 a.m. Wednesday morning. The team had to be up and ready for a game against the Blackhawks at 7 p.m., and it seemed like there were at least a few fatigued people around the Blues Wednesday night.
St. Louis started slowly on the ice and fell into a 5-2 hole after one period of play, but the Blues rallied in the second period to tie the game at 5-5.
That was when the social-media hijinks began. Whoever runs the team's Instagram account attempted to celebrate the second-period comeback with a graphic, which was mistakenly captioned "#OurBlues roar bacon with three second-period goals."
Instead of deleting the typo, the team embraced it on its own Twitter account, and the whole #RoarBacon fad started to take off.
Is #RoarBacon a thing now? #Autocorrect pic.twitter.com/6BuasJ2Q9K
— St. Louis Blues (@StLouisBlues) November 5, 2015
#OurBlues and the Blackhawks need some extra hockey to decide this one. To overtime we go. #RoarBacon #STLvsCHI pic.twitter.com/3ntQa7cTY0
— St. Louis Blues (@StLouisBlues) November 5, 2015
The media, other teams and fans took over from there.
Today is a special day. In honor of the World Famous #RoarBacon, we are all part of the @StLouisBlues family! pic.twitter.com/aKuVGkQMO0
— Blue Jackets Nation (@CBJ_Nation) November 5, 2015
Breakfast: Bacon and Eggs Lunch: BLT Dinner: Bacon Cheeseburger #RoarBacon
— #TeamSTL (@Team_STL) November 5, 2015
I love that the Blues completely owned an (harmless) autocorrect. ?? @elisebutler #RoarBacon https://t.co/FQ49jUsQ11
— Caity Kauffman (@caitykauffman) November 5, 2015
#roarbacon is now trending in #StLouis https://t.co/dDa7d5Zeoo
— Trendsmap St Louis (@TrendsStLouis) November 5, 2015
When the Blues won the game in overtime, the team of course could not let go of the typo campaign. By the end of the night, there was already a T-shirt up for fans to purchase.
@kaylaroolzalot https://t.co/U3xVEBFNsj pic.twitter.com/o7r2uKAVDW
— Steven Glansberg (@TSSChicago) November 5, 2015
The typo continued chugging along Thursday morning, as the Blues looked to capitalize in the merchandising department off the #RoarBacon movement.
Come down today and mention #RoarBacon and receive 15% off of your purchase!
— TrueBlues Team Store (@TrueBluesStore) November 5, 2015
Levity aside, the entire affair was a great display of what happens when people embrace small mistakes instead of letting an error get them down.
