Wisconsin Badgers

Badgers, Under Armour unveil new football uniforms

Published Jul. 21, 2016 8:38 p.m. ET

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Under Armour unveiled new Wisconsin Badgers football uniforms on Thursday, keeping the red-and-white color scheme but adding several new features.

The new uniforms feature arrows on the jerseys, pants and helmets that reflect the idea of being "Forever Forward," inspired by the Wisconsin state motto: Forward.

Wisconsin last year signed a 10-year, $96 million footwear and apparel agreement with Under Armour. It went into effect July 1.

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