Kevin Durant

How much is one LeBron James tweet worth?

Published Feb. 15, 2016 11:24 a.m. ET

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How valuable are LeBron James' 27.9 million Twitter followers?

So valuable that a single tweet from King James is worth $165,000, tops among all NBA players, according to Opendorse, an online platform that connects marketers with athletes to build endorsement campaigns.

A tweet from Kevin Durant, with 13.2 million Twitter followers, is worth $75,000, while a 140-character message from Kobe Bryant, with 8.69 million Twitter followers $50,000.

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Kevin Durant

LeBron James

Cleveland Cavaliers