LA Clippers ink jersey patch deal with Bumble (VIDEO)
The Los Angeles Clippers have inked a partnership with Bumble to serve as the official jersey patch for the team.
The deal, which brings together two organizations with strong female leadership who support and invest in promoting gender equality, is the 20th of its kind in the NBA and was announced on Tuesday morning.
The updated gear made its debut Tuesday night vs. the Pelicans on Prime Ticket.
"Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble," said Whitney Wolfe Herd, Bumble Founder and CEO. "It's an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success."
"Through Steve Ballmer's leadership, the Clippers have a clear commitment to diversity and equal opportunity," said Gillian Zucker, Clippers President of Business Operations. "From our players on the court to our leadership team, we are proud to stand with Bumble and do our part to emphasize that diversity and gender equality in the workplace is essential to organizational excellence. Bumble's message and technology provide a platform for women in new and non-traditional spaces and it's important to the Clippers that we innovate and reach our fans wherever our fans are."
From the release:
Since its launch in 2014, Bumble has grown to become one of the most relevant social networks worldwide. Today, Bumble, the 'female first'app with over 26 million users, connects people across dating, friendship, and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression, or bullying. Bumble is available in 144 countries. Since 2014, Bumble has facilitated over 440 million women-led first moves and over four billion messages sent. Bumble is free and available in the App Store and Google Play.
