Arizona Wildcats

WATCH: RichRod, Wildcats channel James Bond in new football promo

Published Aug. 14, 2015 6:54 p.m. ET

foxsports

Arizona's video production department is at it again with another promotional video hyping Rich Rodriguez and the Wildcats football program.

"Licence to Thrill" is a James Bond takeoff, complete with a tuxedo-clad RichRod entering Arizona Stadium via rope swing, a joke centered on linebacker Scooby Wright's given name, the Territorial Cup serving as a cocktail goblet, and lots of fancy cars.

Rod. Rich Rod. Licence To Thrill https://t.co/iTxqLrl42T #AZThrill #BeThere #BearDown pic.twitter.com/Xs1rskLNS6
— Arizona Athletics (@AZATHLETICS) August 14, 2015

Scooby, by the way, seemed to enjoy himself.

Riding around Tucson with coach Rodriguez in a Ferrari listening to tupac.I guess I can check that off my bucket list pic.twitter.com/P5fRsT7h6s
— Scooby Wright III (@TwoStarScoob) August 14, 2015