Ronda Rousey inks endorsement deal with Monster Energy ahead of UFC 193
UFC bantamweight champion Ronda Rousey has added another major endorsement deal to her growing roster of sponsors as Monster Energy become the latest brand to team up with the most dominant athlete in all of sports.
"We are excited to welcome Ronda to our team," said Mitch Covington, Vice President of Sports Marketing, Monster Energy in a press release. "Not only is she regarded as the world's most dominant athlete, but she is also an inspiration to all as one of the most iconic MMA fighters of all time with her unsurpassed drive, commitment, star power and worldwide crossover fan base that has made her a true champion."
Monster Energy has become a mainstay with the UFC over the last few years with endorsement deals locked in with the promotion as well as individual deals with several fighters on the roster.
Rousey joins a stable of UFC fighters at Monster Energy including Donald “Cowboy” Cerrone, Conor McGregor and Daniel Cormier.
Over the last two years, Rousey has inked deals with several notable brands, including Reebok and now Monster Energy, while also landing commercials and endorsement deals with Carl's Jr., Metro PCS and Buffalo Jeans by David Bitton.
In 2015, Rousey was named one of the top 10 highest paid women athletes with Forbes, estimating her yearly income at over $6 million dollars -- and chances are that number will get even higher in 2016.
The sponsorship deal with Monster comes just one week out from Rousey's next fight where she will take on Holly Holm in the main event at UFC 193 in Melbourne, Australia.
