Gotta Be the Shoes: The Jordan Brand's Formula for Success
Video Details
As the thirtieth edition of the Air Jordan is unveiled, brand president Larry Miller, designers Tinker Hatfield and Mark Smith detail their creative process. Known for innovation and staying ahead of the game, they point to Michael Jordan's lasting example of excellence as the key to success, in an exclusive look at the Jordan brand.
JANUARY 23, 2016・National Basketball Association・4:00
