Why the NBA has a 'face of the league' problem post-LeBron era | The Herd

LeBron James is reportedly angling for a multi-year, nine-figure extension with the Los Angeles Lakers this offseason. This not only raises the question of what the Lakers should do but it poses a more long-term one: Who will take over as the face of the NBA post-LeBron? Colin Cowherd explains why the NBA has a real problem on its hands with international talent who do not necessarily have the command or presence to be the face of the league.

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