Iowa-LSU's record-breaking 13.2M viewers surpasses GM 6 of World Series, 4/5 NBA Finals | The Herd
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The LSU-Iowa Elite Eight matchup set a record-breaking 13.2 million viewers, more than Game 5 of the World Series and four of the five 2023 NBA Finals games. Colin Cowherd reacts to the report and discusses whether women's basketball can continue the upward trend.