New Sponsor Black Rifle Coffee Company, a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, and Petty GMS annou... Impact The deal will begin with the Clash at the Coliseum. Dillon's Chevrolet will also carry Black Rifle Coffee colors during the season-opening Daytona 500. The partnership extends to a multi-race deal, but future dates are not known at this time. Dillon is getting back into full-time Cup Series racing in 2022, and sponsor news is always a great development.
FEBRUARY 3, 2022 • ROTOWIRE